Gamescom is more important than E3 & What to expect 2017

Every year, Gamescom gets bigger. Not only does its 345,000 public attendees makeE 3’s 15,000 auidence look like a back garden tea party , This year the show will also be accommodating over 900 exhibitors, marking a 20 per cent increase year-on-year. That’s over three times the number of exhibitors at E3 2016.

That’s great from a numbers perspective, but with more voices competing for the same amount of attention, it can be increasingly difficult to make your game stand out from the crowd.

However, after speaking to a number of this year’s exhibitors, it’s clear that Gamescom remains as crucial as ever. Whether it’s networking, announcing new titles or placing orders with key partners, Gamescom’s ever-swelling numbers only reflect its growing importance on the world stage.

Gamescom 2017 press conferences

While there will be a vast range of developers and games present at Gamescom 2017, some companies go that extra mile and hold dedicated press conferences prior to- or during the conference. While many take place in Cologne, they may also be available to watch online.

games com xbox

Xbox – Sunday 20 August 2017

While Microsoft isn’t hosting a dedicated press conference during Gamescom 2017, the company is planning to host an Xbox @ Gamescom live broadcast on Sunday 20 August 2017.

The live stream is set to begin at 8pm for those of us in the UK (9pm local time) and will feature interviews with developers, the latest news on upcoming games and, of course, new gameplay footage.

Here are a few of the games we expect on the Xbox stand:

  • Age of Empires: Definitive Edition
  • Forza Motorsport 7
  • Sea of Thieves

Nvidia – Monday 21 August 2017

In a turn of events, Nvidia is also hosted a dedicated event at Gamescom 2017. It’s the first time the company has held a press conference at the German conference, and it’s said to include exclusive hands-on opportunities for members of the press.

But what about for the legions of gaming fans at home? Nvidia will be hosting a ‘stage show’ that’ll be livestreamed from the event. While we’re not quite sure what’ll be featured in the show, it’s due to begin at 10am BST (11am local time) on Monday 21 August 2017.

star wars battlefrount 2

EA – Monday 21 August 2017

EA is set to live stream its EA Live Show keynote that takes place on Monday 21 August 2017 at 5:30pm BST (6:30pm local time), the day before the show officially begins.

While the company is holding its cards close to its chest for now, we expect to see brand new gameplay footage from upcoming games including Star Wars Battlefront 2, Need for Speed Payback and FIFA 18, just to name a few.

Games we expect to see from EA:

Wednesday 23 and Thursday 24 August 2017

Nintendo –

Much like the Xbox team, Nintendo isn’t hosting a dedicated press conference at this year’s Gamescom. Instead, the company has announced that it’ll stream several live shows on its UK YouTube channel throughout the conference.

Tune in at 2pm BST (3pm local time) on Wednesday 23 August 2017 to catch a glimpse at the latest Super Mario Odyssey gameplay and interviews with the developer too.

Then, on Thursday 24 August 2017 at 11am BST (12pm local time), Nintendo will showcase gameplay from Metroid: Samus Returns, the upcoming game for Nintendo 3DS.

There is also said to be other shows and demos throughout Gamescom 2017 on the channel, with a full schedule being released closer to the time.




Which companies and games will be at Gamescom 2017?

As the name of the conference suggests, there will be a myriad of developers showcasing their latest games at Gamescom. While we can’t name every game and developer that’ll be at the event, here’s some of the most popular games and developers making an appearance at Gamescom 2017.


will be focusing predominantly on two games at Gamescom, much like it did at E3 2017. But what two games they are…

Games we expect to see from Activision:

  • Call of Duty: WW2
  • Destiny 2

No playstaion at Gamescom

Even though rumours pointed to a possible Gamescom return for Sony, it isn’t holding a press conference at the show this year. Nor are there any behind-closed doors presentations planned.

Instead, like last year, the company’s presence at Gamescom will be focused towards the public and the show floor. There won’t be any major announcements we think.

Games we expect to be playable on the PlayStation stand:

  • Uncharted: The Lost Legacy
  • Gran Turismo Sport

Along with the Xbox-themed live stream, Microsoft is also set to host an Xbox FanFest throughout the show, just like it did in 2016. The area, open to the public, features 27 playable Xbox One and Windows 10 PC games, along with the upcoming Xbox One X.

While the full list of games is yet to be revealed, we expect to see the likes of Age of Empires, Forza Motorsport 7 and Sea of Thieves.

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